KEYS COMMUNITY
OVERVIEW
PROBLEM
PRODUCT SUCCESS METRICS
DESIGN SOLUTION
BEHAVIOURAL TESTING
Overview
We’ve all lived in neighbourhoods where we pass the same cafés and shops every day, yet feel disconnected from them. Meanwhile, small businesses struggle to be seen by the very residents around them.
This led us to build a community app that connects residents directly to nearby businesses, making local services discoverable, trusted, and human again.
Timeline
5 Months
My Input
Competitive Analysis
Product strategy
Product Design
Prototyping
Behavioural Analysis
Design Team
Gbolahan Olanrewaju
Adetola Adetula
Judith Onwumere
Bakare Saffiyah
THE GAP / PROBLEM
Scale - over - locality gap
Our competitor analysis revealed a scale-over-locality gap. All existing platforms priorities reach and scale, while our solution focuses on neighbourhood discovery and meaningful resident–business engagement.
METRIC
Product success metrics
Before designing solutions, we defined our North Star: Business discovery, engagement, and behavioral network. Every feature and supporting metric was mapped to this outcome. Which are:
Neighborhood / residents engagements
Community, resident - business discovery
Behavioral network efffect
DESIGN SOLUTION
NorthStar 1 - Neighborhood / residents engagement
Advantage: Keys doesn’t just show businesses , it activates them by providing strategic insights to business owners through residential engagement.
Why the “Resident Activity Insights” feature matters: Local businesses gain strategic growth tools, not just exposure.
DESIGN SOLUTION
NorthStar 2 - Community, resident - business discovery
Advantage: Keys is neighbourhood-centric, not algorithm-centric.
Why the “Feed Recommendation” feature matters: Residents discover business because people like them recommended them, boosting trust and driving local visits.
DESIGN SOLUTION
NorthStar 3 - Behavioral network effect
Advantage: As more neighbours join and engage, this app becomes more valuable at a micro level.
Why the “invite other resident” feature matters:
Residents invite more people → increases residential engagement → drives business traffic
BEHAVIOURAL TESTING
Validations
Below is a visual summary of insights gathered from validating our most critical user journeys and analyzing behavioral patterns using Google Analytics and Hotjar.
Onboarding → Discovery → First Interaction
Business Profile Trust Signals
Resident–Business Engagement.
Insights / Learnings:
Working with Startups accelerate growth and responsibility, but operating with limited resources meant we had to be deliberate, focused, and strategic about what we built.